Making Plant Based Eating Feel Desirable
Challenge
Introduce a Copenhagen born plant based meal service to Los Angeles without letting sustainability overwhelm the pleasure of the food.
Introduce a Copenhagen born plant based meal service to Los Angeles without letting sustainability overwhelm the pleasure of the food.
Role
Art Direction for the U.S. social launch.
Art Direction for the U.S. social launch.
Idea
Lead with appetite, design and modern food culture rather than restriction or virtue.
Lead with appetite, design and modern food culture rather than restriction or virtue.
Execution
Social campaign supporting the brand’s expansion into the Los Angeles market.
Social campaign supporting the brand’s expansion into the Los Angeles market.