Challenge
Connect Puma with a generation that defined sport more broadly than traditional competition where nightlife, social culture, style and play overlap.
Connect Puma with a generation that defined sport more broadly than traditional competition where nightlife, social culture, style and play overlap.
Role
Creative and art direction across concept development and film production, helping translate the brand strategy into a distinctive visual and cultural point of view.
Creative and art direction across concept development and film production, helping translate the brand strategy into a distinctive visual and cultural point of view.
Idea
Celebrate the “after-hours athlete", people whose competitive spirit comes alive outside the stadium.
Celebrate the “after-hours athlete", people whose competitive spirit comes alive outside the stadium.
Leadership & Scope
Shape the visual language, collaborate with filmmaking partners and carry the central idea from concept through production.
Shape the visual language, collaborate with filmmaking partners and carry the central idea from concept through production.
Execution
Film-led campaign supported by integrated brand assets.
Film-led campaign supported by integrated brand assets.
Scale / Outcome
A global sports brand behaving more like a cultural brand.
A global sports brand behaving more like a cultural brand.
