POM Wonderful EMEA
Consumers avoid buying pomegranates because they don't know how to open them so I was asked to concept a unique demo How-to-open video. Research in the EMEA market showed that consumers would buy more POM if they knew it was actually 100% pomegranate juice (instead of mostly filler juice) so I created :15s that ran in Europe depicting exactly how many pomegranates go into each bottle. Art direction and photo direction.