Jordan Brand x WNBA
Editorial Creative Direction for TikTok campaigns featuring WNBA players and showcasing the launch of Jordan Brand’s Women's Collective - their first women-focused program. The brand recruited 33 businesses owners, artists, DJs, activists, photographers, skaters and others who advocate for women in their fields and are committed to basketball and sneaker culture. Jordan hosted global retreats packed with salons, panels and mentorship forums for cohorts from Los Angeles, Chicago, New York, London, Paris and Shanghai.