The video below was part of the campaign and was created by another team.
Estrella Jalisco Social
WTF is Chamoy? That's exactly what Estrella Jalisco's Tropical Chamoy Michelada campaign set out to define. We dipped their social logo in chamoy and invited followers to describe the mysterious flavor. Pica-Pica and spicy Mexican singer Sofia Reyes rallied their own followers. Chamoy dripped over Estrella's social channels, influencers received chamoy dusted media kits, and for fun, we tweeted challenges to Tabasco and other brands. Creative Direction for social campaign.